Who is Searching for Digital Tech Roles.

As the demand for digital tech talent continues to rise along with reports in the media about talent shortages are hiring managers and human resources looking in the right place to fill their open roles? Understanding where the talent is hiding may help with targeting but also may present challenges.   


A quick look at the free to use Google Trends tool using the search term ‘digital tech’ in jobs and education reveals some clear trends over the last 12 months. Google Trends uses an index score rating where 100 is the highest and when broken down by country reveals the source of this search traffic as follows:  


Country Index
Kenya 100
Singapore 59
India 58
Denmark 58
South Africa 44
USA 34
UK 26
Canada 24

The results are quite different when the search term is changed to ‘software developer’ as an occupation where the ratings for the last 12 months shows geographic index scores as:


Country Index
China 100
India 73
South Korea 65
Kyrgyzstan 61
Pakistan 61
Singapore 55
South Africa 51

If this index scoring reflects where potential
digital tech candidates are geographically located it does present a potential problem for the majority of tech start-up companies in Europe and the United States. There can be issues with cross border immigration and work permit allocations stipulated by the hiring company’s home country. In addition, any formal university qualifications can be difficult to verify as comparable to those obtained elsewhere for example. There may also need to be consideration for further complications posed by English language requirements and the logistics of remote recruitment and selection processes. 


Hiring managers seeking digital tech talent can easily take a look at tools like Google Trends to help identify where their desired candidates are located. It’s not full proof but does give a possible indication and can help narrow a geographic search criterion to just preferable counties that have a relatively high index score. Alternatively human resources can expand their talent pool by using technology and smart hiring tools that can access a broader geographic market. Any selected solution shouldn’t just result in higher numbers of potential candidates but should increase the quality and relevance of talent to any open digital tech roles.    


One such company who are game changing the face of recruitment by providing a robust process to deliver more efficient recruitment is Hire Digital. A start-up recruitment company with a global presence that has invested heavily in Artificial Intelligence (AI) to manage the digital tech recruitment process. Their talent management ATS software platform gives digital talent recruiters a strict criterion for posting job adverts and descriptions and their AI works in such a way that it generates a much smaller more targeted candidate list by using up to 40,000 attributes. They key to this is efficiency, recruiters spend less time generating job advertisements and trawling through hundreds of CV’s to get their shortlist, Hire Digital tech can rapidly access up to 1bn talent globally. 


Hire Digital is an AI technology with a human touch that is completely revolutionising the recruitment and selection process. It’s two times faster, 50 % cheaper and ten times more accurate than traditional hiring tech. To find out more speak to Robin Brohl at Hire Digital he is a real person and would love to engage with you and help you streamline your recruitment processes.